🏛 Trump Media sold part of its Bitcoin treasury; but still holds thousands of BTC
🏛 Trump Media sold part of its Bitcoin treasury; but still holds thousands of BTC
In its latest move, Trump Media has sold 2,628 Bitcoins with an estimated value of $165 million. With this sale, the company's Bitcoin balance has decreased to 4,261 BTC, which at current prices has a value of approximately $269 million.
According to data published by Lookonchain**, this company in **September 2025 had purchased 11,542 Bitcoins at an average price of $118,522. Prior to that, about seven months earlier**, it had sold **7,281 Bitcoins at an average price of $74,855; a matter that shows the treasury management strategy of this company, contrary to the pure "buy and hold" approach, has also included active asset reallocation.
Estimates show that considering the purchase price, the sales made, and the current value of the reserves, this company has so far experienced about $555 million in realized and unrealized loss; although this figure depends on the spot price of Bitcoin and changes with market fluctuations.
From a strategic perspective, unlike companies like Strategy whose main goal is the continuous increase of Bitcoin reserves, Trump Media has adopted a more active approach in treasury management. Selling a part of the balance could be done for liquidity provision, risk management, or capital structure readjustment and does not necessarily mean a change in view towards Bitcoin.
The important point is that despite this sale, 4,261 Bitcoins are still considered a significant asset and its value reaches hundreds of millions of dollars. Therefore, this company is still among the public companies with a Bitcoin treasury, although its scale is far from players like Strategy.
Market reference price: Bitcoin 65,035 Tether
#Bitcoin #TrumpMedia #Bitcoin #Lookonchain #Bitcoin_treasury
In its latest move, Trump Media has sold 2,628 Bitcoins with an estimated value of $165 million. With this sale, the company's Bitcoin balance has decreased to 4,261 BTC, which at current prices has a value of approximately $269 million.
According to data published by Lookonchain**, this company in **September 2025 had purchased 11,542 Bitcoins at an average price of $118,522. Prior to that, about seven months earlier**, it had sold **7,281 Bitcoins at an average price of $74,855; a matter that shows the treasury management strategy of this company, contrary to the pure "buy and hold" approach, has also included active asset reallocation.
Estimates show that considering the purchase price, the sales made, and the current value of the reserves, this company has so far experienced about $555 million in realized and unrealized loss; although this figure depends on the spot price of Bitcoin and changes with market fluctuations.
From a strategic perspective, unlike companies like Strategy whose main goal is the continuous increase of Bitcoin reserves, Trump Media has adopted a more active approach in treasury management. Selling a part of the balance could be done for liquidity provision, risk management, or capital structure readjustment and does not necessarily mean a change in view towards Bitcoin.
The important point is that despite this sale, 4,261 Bitcoins are still considered a significant asset and its value reaches hundreds of millions of dollars. Therefore, this company is still among the public companies with a Bitcoin treasury, although its scale is far from players like Strategy.
Market reference price: Bitcoin 65,035 Tether
#Bitcoin #TrumpMedia #Bitcoin #Lookonchain #Bitcoin_treasury
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